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戶外廣告是一個非常多元且多變的媒體 要如何讓人在一瞬間就被吸引或是了解其中的訊息 需要很大的創意!! 有時候增加點樂趣在裡面 反而會讓人更印象深刻 如果真的讓人在開車的一瞬間撇到這廣告 且能會心一笑 那就是大成功了!! 一起來看看吧

車道旁的廣告牌

Auckland Transport: Kids see roads differently

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Redhook: Commando

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3M’s Post-it Super Sticky Notes: Royal Wedding ad

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BUT: Snail

The translation on this one is pretty rough but the visual of the person in bed doubling as a snail is pure genius.

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Mammoth Mountain Ski Resort:

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Ranfurly Frontier Lager: Bacon

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McDonald’s: Clock Billboard

麥當勞的廣告通常都充滿創意!!

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Mercedes Benz: Right Brain / Left Brain, 5

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Webroot Internet Security: Broccoli

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Colorado State Patrol: Billboard Collision

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ENO Fruit Salt: Flood

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Utah Department of Public Safety: Motorcycle Safety Campaign, Bones

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Tony Divino Toyota: Upside-Down

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TV3: Law & Order outdoor lamp

界於平面與3D的創意 非常聰明且有趣

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Pizza Capers: Will he get out of the woods?

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DHL: For all your heavyweight shipments

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NZ pure beer: Chemistered

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Jim Beam: Fridge

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McDonald’s: Come as you are

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Donatos Pizza: Newscaster

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McDonald’s: Billboards 200m-197m

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Fiat 500: Panda

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Nutrisoda: Flying pig

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Papaya King: Housewife

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Motor Accident Commission (MAC): Cock

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Kaiser Permanente: Bubbles

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MLK Dream Weekend: Discrimination OOH

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Wyoming Department of Health: Messenger

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AT&T Yellow Pages: Pest control

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Denver Water: Hose

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以下是公車站的廣告

 

Bring The Billboard To Life

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Caribou Coffee: Ovens out of transit shelters

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Absolut: Bloody bus stop

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Chapel Bar: Mary

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Google Street View: Google claims the streets

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McDonald’s: Night

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其他類型的戶外廣告

Washington’s Lottery: Scratch it good

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Hotwheels: Curl

這個廣告遠遠看真的會覺得是一個大型的雲霄飛車軌道!!

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Barbados Yellow Pages: Paint The Town Yellow

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7-Eleven, Slurpee: Party Animals

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Leica: Sharpest Details, Wood

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Zoo Zurich: More Space for the Big Ones, Horizontal

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Rädda Barnen (Save the Children): The Lottery of Life, Sierra Leone vs Sweden

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CNN: Stories with the full background, 3

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Coca-Cola: Straw, Posters

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Nintendo Wii: Never play alone again

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Doom & Dickson: Swank

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Berlin Discos: Bass

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Panasonic nose trimmer: Baldy

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The Economist: Plugs

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Lay’s: Potatoes Installation

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AC Delco service centres: Mechanic

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San Diego Zoo: Painting

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McDonald’s: Sort your head out

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